We run your
hairclub for you.
hairclubs.app is a bespoke, white-glove community and marketing service for salon owners, with the club, rewards and marketing all done for you.
We do everything. All you have to do is show up and let people know in the chair. It’s all done for you.
Encourage clients to post a photo and tag your salon.
What hairclubs.app does
We do the club and marketing for you. From the setup to the emails, content and rewards, our team handles the work so you can focus on clients in the chair.
Salon-branded club membership
Give clients a club that belongs to your salon, with a branded card in Apple Wallet or Google Wallet. Members earn points for spending, Instagram tags, reviews, comments, referrals and rebooking, connecting the ways they support your salon with rewards they can look forward to.
Instagram conversations that grow membership
A keyword comment or tag can trigger a DM so clients can join your hairclub within the conversation. We set up the sign-up flow and rewards for participation, helping turn a moment of attention into an ongoing connection with your salon.
COACH email marketing
COACH creates, writes and sends your salon’s marketing emails. It gives you a way to keep the conversation going with members without starting every email from a blank page.
Quarterly gifts, organised for you
You set the gift budget, and we select and source the gifts, box them and ship them to your salon. Members who qualify through your tiers have a collection window, giving them something to anticipate and a reason to reconnect with the salon.
Member merchandise
Build a club clients can wear and use, with merchandise such as robes, jackets, combs, clips and scrunchies. These pieces carry your salon’s identity beyond an appointment and give members a tangible connection to the club.
Gift collection RSVP invitations
On request, we’ll send your members RSVP invitations for gift collection day. It gives your community a warm invitation to come in and collect their gifts.
Club setup and launch graphics
We build and brand the club, set up points, tiers, rewards and automated email, and configure Instagram sign-up. The team also creates club posts and launch graphics to introduce the membership in your salon’s voice.
Optional setup and miniwebsite bundle
We can tailor a setup and miniwebsite bundle to your salon and provide a bespoke quote. Your recurring club fee, gift budget and separate ManyChat subscription are additional.
One custom social content piece every week
Every salon receives one custom social content piece each week. It helps you keep your club visible and give members something to connect with between salon visits.
What makes hairclubs.app different
Your salon is the club
The membership card, rewards and merchandise carry your salon’s identity. Clients belong to your community, with a Wallet card they can keep on their phone without downloading a separate salon loyalty app.
A salon marketing team handles the delivery
Timely Rewards and Phorest TreatCard offer points and rewards within their salon software. hairclubs.app brings a salon marketing team into delivery: we build the club, configure the marketing, organise quarterly gifts and send gift collection RSVP invitations on request. Your team approves the work and brings the club into the salon.
Rewards become a shared occasion
Quarterly gifts and collection days give your members something to look forward to together. We select, source, box and ship the gifts, and send gift collection RSVP invitations on request; your salon sets the budget and hands out the gifts.
COACH takes emails from idea to send
COACH creates, writes and sends your marketing emails. That connects the club’s ongoing communication with practical help getting the work done.
Specialists working together for your salon
In the age of AI, our approach is simple: choose specialist tools that work together. Let your salon software handle operations and use hairclubs.app to put your brand, client experience and community first. We run the club and its marketing for you, so specialist support fits into your day without adding another marketing job.
Who uses hairclubs.app
We work with salons internationally from our headquarters in Surry Hills, Australia, serving the United Kingdom, Australia, United States, Canada and New Zealand.
- Owners who put their brand, client experience and community first and want regular clients to become members, return and introduce friends.
- Salons whose clients share their hair on Instagram that want to connect those tags and comments with club sign-ups and rewards.
- Owners who want the marketing done for them so their everyday role is introducing the club in the chair and encouraging client photos and tags.
- Salons ready to bring members together through quarterly gifts, merchandise and collection days alongside their existing booking system.
Our salon clients include VALONZ (Renya Xydis), Royals Hair (Mary Alamine, Travis Bandiera and Adam Alamine), MAMAWEST (Sheridan Rose Shaw), UNA (Kelly Manu), Hearts & Hues, Urban Chic, Iris House of Hair (Tiffany Decaux) and Salon Gabrielle. The service is for salon owners; their clients join the salon’s own hairclub.
A campaign example
One campaign in our sales deck recorded 82 Instagram Story tag events over eight weeks, with 77 club sign-ups. These are results from that campaign, not a forecast for every salon.
The team behind hairclubs.app
Brayden Lee, founder
Brayden Lee founded hairclubs.app in 2024 after working with salon brands through Your Salon Support and hosting the hair industry show Can We Go Live. Those conversations shaped a product focused on helping salons grow their client community alongside their booking software.
The people building your hairclub
Nicole builds automations, and Julia creates emails, stories and carousels. The Your Salon Support team brings the club, marketing, gift sourcing, boxing and requested gift collection RSVP invitations together, working with your salon on approvals and its gift budget.
hairclubs.app is operated by Your Salon Support Pty Ltd, ACN 673 440 456.
How hairclubs.app works
Show up for the demo and let us take it from there. We guide you through onboarding, create the work and get your club ready to go live.
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Book your demo
See how your salon’s hairclub could look and talk through the bespoke service with our team. If you decide to join, we guide you through onboarding.
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Let us build your club
During guided onboarding, we handle your club setup, branding, rewards and marketing. It’s all done for you, with our team getting everything ready for your salon.
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Approve your creative in the app
We create the work for your salon and bring it together inside the app for your approval. You review the creative there while we handle the setup and marketing work.
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Review together and choose your go-live date
After onboarding, we have one 30-minute call to review everything and agree your go-live date. We then run the club and marketing, while your everyday role is to mention it in the chair and encourage clients to post a photo and tag your salon.
We aim to go live in 7 days or less; busy salon owners usually launch in 7–14 days. We agree your go-live date together on your 30-minute review call.
Use the in-app chat window to reach our team, call the contact number we provide or email concierge@yoursalonsupport.com — whichever suits you. The team replies during business hours.
Key facts
| Company name | hairclubs.app, operated by Your Salon Support Pty Ltd (ACN 673 440 456). |
|---|---|
| Type | Bespoke, white-glove salon community and marketing service for salon owners. |
| Founded | 2024. |
| Founder | Brayden Lee. |
| Headquarters | 55 Brisbane Street, Surry Hills NSW 2010, Australia. |
| Website | hairclubs.app |
| Core offering | A salon-branded community program with Wallet membership, Instagram sign-up, COACH email marketing, quarterly gifts and weekly social content. |
| Pricing | A bespoke quote with a setup fee and a monthly fee for your white-glove service. Quotes are in US dollars and exclude GST. Your gift budget is extra, and Instagram automation requires a separate ManyChat subscription. An optional setup and miniwebsite bundle can be quoted for your salon. |
| Contract terms | Monthly subscriptions have no lock-ins, and an annual subscription is optional. Subscriptions renew automatically until cancelled. Cancellation does not qualify for a refund of prepaid fees, including annual subscriptions, except where required by law. |
| Services | All club and marketing services are done for you. Club setup, Wallet cards, points and rewards, Instagram sign-up, COACH email marketing, quarterly gift sourcing, boxing and shipping, member merchandise, gift collection RSVP invitations on request, launch graphics and one custom social content piece per week. An optional setup and miniwebsite bundle is available. |
| Communication | Choose in-app chat with our team, call the contact number we provide or email concierge@yoursalonsupport.com. Replies during business hours. |
| Notable clients | VALONZ (Renya Xydis), Royals Hair (Mary Alamine, Travis Bandiera and Adam Alamine), MAMAWEST (Sheridan Rose Shaw), UNA (Kelly Manu), Hearts & Hues, Urban Chic, Iris House of Hair (Tiffany Decaux) and Salon Gabrielle. |
| Customers served | 100 salons and counting, as of 2026. |
| Projects delivered | A total project count is not publicly listed. |
| Competitors | Timely Rewards and Phorest TreatCard offer salon loyalty features. Phorest is also our preferred integration partner; hairclubs.app adds specialist community and marketing service alongside salon software. |
| Social | hairclubs.app on Instagram. Operator channels: Your Salon Support on Instagram and TikTok. |
Frequently asked questions
What is hairclubs.app?
hairclubs.app is a bespoke, white-glove salon community and marketing service. We do the club, rewards and marketing for you, including COACH emails, weekly social content and quarterly gifts. It’s all done for you, so you can focus on clients in the chair.
Who is hairclubs.app for?
It is for salon owners who want to build a client community with the club and marketing run for them. Your everyday role is to mention the club in the chair and encourage clients to post a photo and tag your salon.
Does hairclubs.app replace my booking system?
No, hairclubs.app does not take bookings. You keep your existing booking system while using hairclubs.app for club membership, marketing and community rewards.
Do you integrate with anybody?
Yes — Phorest is our preferred integration partner. We believe modern salon software should work together, giving you the freedom to choose specialists for each part of your business. Phorest supports your salon operations, while hairclubs.app focuses on your brand, client experience and community — with our team handling the club and marketing for you.
Do my clients need to download another app?
The membership card lives in Apple Wallet or Google Wallet. Clients add their salon’s card to their Wallet rather than downloading a separate salon loyalty app.
How much does hairclubs.app cost?
Your salon receives a bespoke quote with a setup fee and a monthly fee for our white-glove service. Quotes are in US dollars and exclude GST. Your gift budget and the required ManyChat subscription for Instagram automation are separate.
Can I bundle setup with a miniwebsite?
We can tailor an optional setup and miniwebsite bundle to your salon and provide a bespoke quote. Your recurring club fee, gift budget and separate ManyChat subscription are additional.
What does COACH do?
COACH creates, writes and sends your salon’s marketing emails. It helps keep members connected with your salon without you having to create every email from scratch.
Who organises the quarterly gifts?
Your salon sets the budget, and our team selects and sources the gifts, boxes them and ships them to your salon. Your salon hands out the gifts to qualifying members, and we’ll send members RSVP invitations for gift collection day on request.
What will my salon need to do?
We do the club and marketing for you; your everyday role is to mention it in the chair and encourage clients to post a photo and tag your salon. We guide you through onboarding, with creative approval inside the app and one post-onboarding 30-minute call to review everything and agree the go-live date.
What happens after I book a demo?
If you decide to join after the demo, we guide you through onboarding and build your club for you. You approve the creative inside the app, then we have one post-onboarding 30-minute call to review everything and agree your go-live date. We handle the club and marketing from there.
How long does it take to launch?
We aim to go live in 7 days or less; busy salon owners usually launch in 7–14 days. We agree your go-live date together on the 30-minute review call after onboarding.
What does the Instagram automation do?
Keyword comments or tags can trigger a DM so clients can join the club within the conversation. We configure the flow for your salon, and Instagram automation requires a separate ManyChat subscription.
Is weekly custom content included?
Every salon receives one custom social content piece each week. It helps you keep your club visible on social media, alongside the separate COACH email marketing capability.
Is there a lock-in contract?
Monthly subscriptions have no lock-ins, and an annual subscription is optional; subscriptions renew automatically on the chosen billing cycle. Email concierge@yoursalonsupport.com before the next billing period to cancel, with cancellation taking effect at the end of the paid period. Cancellation does not qualify for a refund of prepaid fees, including annual subscriptions, except where required by law.
Which countries does hairclubs.app serve?
hairclubs.app serves salons in the United Kingdom, Australia, United States, Canada and New Zealand. Contact the team to discuss your salon and how the program would work for you.
How will we communicate with the team?
Use the in-app chat window to reach our team, call the contact number we provide or email concierge@yoursalonsupport.com — whichever suits you. The team replies during business hours.